AI Insights · Timothy · April 2022
Top 5 Social Apps Performance in New Zealand for Q1 2022
In Q1 2022, TikTok, Bigo Live, Facebook, Grindr, and 17LIVE showed varied performance in New Zealand across weekly downloads, revenue, and active users.
In the first quarter of 2022, the top social apps in New Zealand showcased diverse performance metrics. Here's a detailed look at their weekly downloads, revenue, and active user trends, based on data from Sensor Tower.
TikTok experienced a notable increase in weekly revenue, peaking at approximately $138K in the week of March 14. Downloads fluctuated, reaching a high of around 14K in mid-March, while weekly active users saw an upward trend, peaking at 1.34M in early February.
Bigo Live - Live Streaming App saw its weekly revenue peak at nearly $22K in the week of March 21. Downloads were relatively stable, with weekly numbers hovering around 1.4K. Active users remained consistent, peaking at around 23K in early February.
Facebook maintained steady weekly revenue, reaching a high of about $11.5K in early March. Weekly downloads peaked at around 15K mid-January, while active users remained strong, reaching over 3.3M in early March.
Grindr - Gay Dating & Chat showed a peak in weekly revenue at approximately $8K in late March. Downloads were relatively low but stable, with a peak of around 540 in late December. Active users hovered around 12K throughout the quarter.
17LIVE - Live streaming had a notable peak in weekly revenue at around $3.8K in early March. However, downloads and active users were minimal, with weekly downloads peaking at just 12 and active users around 43.
These insights reflect the varied performance of top social apps in New Zealand during Q1 2022. For more detailed data and further insights, visit Sensor Tower.
